Find out if your Facebook, TikTok or Snapchat Ads are profitable!
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Break Even ROAS = Total Revenue / (Total Revenue - Total Costs)
A ROAS of 1 means you're breaking even on your ad spend. Higher than 1 means profit, lower means loss.
Example: If your Break Even ROAS is 1.8, any campaign with ROAS above 1.8 is profitable.