Elastic Demand (PED < -1): Quantity demanded changes more than price. Raising prices may decrease revenue.
                            
                         
                        
                            
                                
                            
                            
                                Unit Elastic (PED = -1): Quantity demanded changes exactly with price. Revenue remains unchanged.
                            
                         
                        
                            
                                
                            
                            
                                Inelastic Demand (-1 < PED < 0): Quantity demanded changes less than price. Raising prices may increase revenue.